For More Information: Drum Café, www.drumcafe.com
Purpose: To break down barriers; promote unity and team building; leave the group stimulated, relaxed, and more receptive; challenge assumptions of what can be achieved as a group; spark creativity; have fun and transform colleagues into friends; and relieve stress.
Outcomes: • The whole is greater than the sum of its parts—the individual must start to see him/herself as a function of the collective • Preconceived notions of what is achievable should be challenged and can be surpassed • Everyone can make music • Cultural diversity can benefit the company if harnessed appropriately
When to Use: • Conferences and road shows • Year-end functions • Incentive breakaways • Mergers and product launches • Celebrations
When Not to Use: • When people are not willing to participate • When leadership is not willing to participate and model • If there is trauma to the community or group that has happened too close to the event time and has not been properly processed or communicated
Number of Participants: • 10–22,000 people
Types of Participants: • Anyone
Typical Duration: • Preparation: 1 day • Process: 1 day–2 weeks • Follow-up: Minimal
Brief Example: A group of miners in South Africa came together in one room for the first time. They came in and tended to associate with others ofthe same color of skin. The drumming experience was part of the large three-day planning event. By day three, blacks and whites together were drumming, laughing, and dancing together.
Historical Context: Created by Warren Lieberman in 1995. Drumming is the most ancient form of music making, communication, and community building used in civilizations throughout the world.
 The Drum Cafe
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