For More Information: Ackoff Center Web log, http://ackoffcenter.blogs.com/
Purpose:
To engage a large group of stakeholders in generating breakthrough solutions by first envisioning their ideal, then working backward to where they are.
Outcomes:
• Participants transform their assumptions about what is possible
When to Use:
• To design anything—for example, organization, product, service, system, process—whether there is a crisis or because an organization wants to become world-class
When Not to Use:
• There is no chance to implement ideas
Number of Participants:
• 8–10 participants per facilitator
• Up to 50 participants per event. Wider involvement through asking others to improve the design
Types of Participants:
• Participants can be any stakeholder type that is directly or indirectly affected by what is being designed
Typical Duration:
• Preparation: 2 days
• Process: 0.5–5 days
• Follow-up: 2 days
Brief Example:
Idealized redesign of IKEA store. New Chicago store adopted designers’ idea for an easy-to-navigate octagonal building with an open center—with no walls but instead pillars and railings—from which shoppers could see departments and quickly access them via escalators.
Historical Context:
Created in 1951 by Russell L. Ackoffat Bell Labs when its chief executive officer initiated a redesign of the telephone system from scratch. Ackoff recognized the potential and has applied it to many types of design over the past 50 years.
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