For More Information: Klein Consulting, www.kleinconsulting.com
Purpose: To bring together key members ofan organization or a community in a way that allows them to (a) experience/learn more about their interactions with one another, (b) work on real issues, (c) make decisions within a compressed time frame, and (d) gain skills and understandings they can use to deal more effectively with future challenges in their “back home” setting.
Outcomes: • SimuReal holds a “mirror” to the organization about how it actually works (or does not work). It can be a powerful change agent, because everyone sees the impact of the system and can self-organize to improve it.
When to Use: • To shorten the time it takes to make or implement decisions • To “test drive” a restructuring plan before it is implemented • To address a complex problem or decision • To uncover the structural/procedural blocks to solving a problem effectively • The organization is prepared to engage in self-examination
When Not to Use: • To focus on creating a common vision • To align the organization around a given vision/strategy • To do team building • The organization is in crisis • To redesign an entire business process
Number of Participants: • 35–125
Types of Participants: • Flexible—can accommodate both internal and external stakeholders, as well as same-function or multifunction participants
Typical Duration: • Preparation: 1-day design team meeting, 2 days in additional preparation • Process: 1 day • Follow-up: Typically ranges from immediate to a year, depending on initial contract with clients, SimuReal outcomes, and leadership needs in implementing those outcomes.
Brief Example: “Test drive” of a restructuring plan, involving all who would be affected. The “test drive” showed the design gaps and resulted in a 50 percent change in overall design in the days that followed the SimuReal, with support for implementation 3 months later.
Historical Context: Created in the 1970s by Donald C. Klein.
 SimuReal
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